The Cricket Effect Co. helps service-based businesses organize their marketing, automate what's manual, and build systems designed for effortless growth.
Work with Me
You're attracting attention but the right people aren't taking the next step. Your message, systems, or follow-up might not be aligned with what your ideal clients actually need to see or feel.
Your marketing works sometimes, but it's not sustainable. Without clear systems and a consistent strategy, your growth feels unpredictable and hard to maintain.
You're doing the work but can't identify where things are breaking down. You need visibility into what's working, what's not, and how to move forward with focus and confidence.
If any of this sounds familiar, you're in the right place.
Real-world experience building systems and marketing foundations for global corporations and local small businesses.
My background includes executing digital campaigns at Ernst & Young (EY) and managing marketing operations for Microsoft's US Marketing team.
Across healthcare, science, financial services, digital consulting, and SaaS, I translate complex goals into clear, actionable marketing direction.
Every strategy starts with the end result in mind. I don't believe in one-size-fits-all plans — I build custom pathways that match the unique way your business works.
My approach blends data, intuition, and clarity to help you understand not just what we're doing, but why it matters.
This is a collaborative partnership: your expertise + my strategic brain working together to move your business forward with intention.
I help you choose the right tools, set them up, and understand how they fit into your everyday workflow.
If you want to learn and stay independent, I'll teach you as we build. If you prefer to hand over the reins, I'll manage the systems while keeping you informed every step of the way.
My approach is experienced but never outdated — blending modern tools with practical implementation so your business feels lighter and easier to run.
A complete marketing and brand system built for your business. This package includes full research, strategy, guides, and hands-on implementation so everything is set up for you. You walk away with a fully built, easy-to-use foundation for content, SEO, brand identity, and customer visibility.
A strategy-first package offering research, clarity, and direction. Ideal for businesses that need strong guidance and foundational tools without full execution or buildout.
What's included:
Customize your project or build your own from scratch.
Brand & Marketing ItemsStarting at $350/month
Available after the completion of initial project. Could include:
Outcome-based pricing means you're paying for the results and deliverables that matter most to your business, rather than paying by the hour or by vague service bundles. Every project is built around the outcomes you want to achieve — whether that's better branding, clearer marketing, stronger online visibility, or a more organized system. This model keeps your investment predictable, transparent, and directly tied to the value you receive.
Option 1 — Start With a PackageChoose the $4,000 or $3,000 package and then:
The final price is the package price + any selected add-ons.
Option 2 — A La Carte OnlyPick specific items from the menu and build a custom project from scratch. Pricing is based on the tier (light, standard, or full build).
This model gives full flexibility to support businesses at any stage.
A La Carte Tier PricingPricing depends on the size and complexity of each item selected.
Working with The Cricket Effect Co. is a collaborative, strategic partnership. It starts with a free 30-minute intro call where we connect your goals to a clear plan of action. From there, every project is tailored to your business — whether that's a full marketing and brand buildout, a focused strategy package, or select a la carte items. You'll receive professional deliverables, clear communication throughout, and a final walkthrough so you know exactly how to use everything moving forward.
Pricing is outcome-based, meaning you pay for the results and deliverables that matter most to your business — not by the hour. You can start with a package ($4,000 for the High-Level or $3,000 for the Mid-Level) and customize it by adding, removing, or replacing items. Alternatively, you can build a fully custom project from the a la carte menu, with items priced across three tiers: Light Build ($50–$150), Standard Build ($200–$500), and Full Build ($500–$1,000+). Every investment is predictable, transparent, and tied directly to the value you receive.
Yes. The outcome-based pricing model is designed for full flexibility. You can add items from the a la carte menu, remove deliverables you don't need, or replace components to better fit your evolving goals. If your priorities shift during the project, we'll adjust the scope and pricing together so your investment always reflects what's most useful to your business.
Timelines depend on the scope of your project. A full High-Level package typically takes several weeks to complete, as it includes research, strategy, buildout, and a final review. Smaller a la carte items or the Mid-Level package may move faster. During your intro call, we'll discuss your needs and establish a realistic timeline so you know what to expect from day one.
Your satisfaction matters. This is a collaborative process, so feedback is built into every stage. If something isn't landing the way you envisioned, we'll revisit it together and make adjustments. The final review and handoff session is specifically designed to walk through everything and ensure you feel confident and happy with the deliverables before the project wraps.
Schedule a free 30min intro call! Together, we'll connect your goals to marketing-backed systems designed for clarity, flow, and measurable results.
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